Dick Costolo's e-retail initiative has been put out of its misery. Is it time to admit people just don't buy on social?
Never has a victory been more hollow than that of the publishers over Facebook’s Instant Articles ad policies.
So you’ve made it. All those years of messing around with moribund social media platforms, telling your pals that Diaspora was going to be the next big thing and recording positively hideous YouTube videos have finally paid off. Someone has decided to give you a wage to manage their online presence.