Newcastle Airport

Digital Communications Executive

(2014 - present)

The Online Rule

Founder and co-editor

(2014 - 2015)

tyne & wear sport

Information & Communications Manager

(2009 - 2014)

In 2014, I took up a new position at Newcastle International Airport, focusing on the day-to-day management of the airport's digital channels.

As part of the role I was responsible for the airport's first dedicated digital communication strategy, which formalised the role of online platforms within the organisation's existing communication plans. I also introduced targets and improved monitoring of the Newcastle International Airport's social platforms, with an emphasis on improving customer service. Examples include the implementation of the "60 minute rule", which means that we aim to respond to all social media comments during office hours in one hour or less.

Combining my passion for sport and communication I was co-founder of The Online Rule, a new website which focused on the way in which the sporting industry had embraced digital. The site is made up of a combination of news, analysis and interviews with people at the very apex of sport and social media. 

As I was no longer able to dedicate the time to the site that I would have liked to I decided to step back from The Online Rule in May 2015, handing over full control to co-editor Scott Goodacre who continues to do a fantastic job.

After leaving the University of Sunderland with a BA (Hons) Journalism degree, I joined Tyne & Wear Sport as Information & Communications Manager. The role was initially focused on supporting the press office, however very early on in my time at the organisation the power of social media to help build our brand and connect with sports clubs and participants across the region became apparent. 

Over a five year period I pioneered Tyne & Wear Sport's use of social media across a number of platforms including Facebook, Twitter and YouTube. I was also authored the organisation's communication strategy and delivered workshops to partners on the role digital platforms can play in finding new members and engaging existing members.