Dick Costolo's e-retail initiative has been put out of its misery. Is it time to admit people just don't buy on social?
Trying to master Snapchat? You’re not alone. How-to guides and top tip posts for the millennial magnet have been springing up all over the place over the past few months as the world wakes up to the fact it’s not a fad, Snapchat is here to stay.
Waking up to the news that Twitter is to soon launch an algorithm that will filter exactly what appears in your timeline is a bit like finding out your favourite childhood BBC presenter has been arrested — you knew it was inevitable, but that doesn’t make it any less disappointing.
Maybe we’re too quick to label every change to a social network as the death-knell for said platform, but the suggestion Twitter is going to up the post character limit by 9,860 left me wondering if they’d lost their fucking marbles.
So you’ve made it. All those years of messing around with moribund social media platforms, telling your pals that Diaspora was going to be the next big thing and recording positively hideous YouTube videos have finally paid off. Someone has decided to give you a wage to manage their online presence.