After leaving the University of Sunderland with a BA (Hons) Journalism degree, I joined Tyne & Wear Sport as Information & Communications Manager. The role was initially focused on supporting the press office, however very early on in my time at the organisation the power of social media to help build our brand and connect with sports clubs and participants across the region became apparent. 

Over a five year period I pioneered Tyne & Wear Sport's use of social media across a number of platforms including Facebook, Twitter and YouTube. I was also authored the organisation's communication strategy and delivered workshops to partners on the role digital platforms can play in finding new members and engaging existing members.